Saleh Abou Ibrahim is a beekeeper from Rashayya Al Wadi who began his journey in 1996. Over the years, he has built a reputation as one of the area’s most established beekeepers, known for producing high-quality honey.

With the next generation preparing to carry the business forward, the goal was to create a brand that could represent Saleh’s honey across Lebanon while preserving the heritage behind it. The challenge was to modernize the identity for today’s market without losing its roots.