POLLEN
POLLEN
Reimagining a family beekeeping heritage for a new generation.
Reimagining a family beekeeping heritage for a new generation.
THE STUDY
We studied the motion and movement of
the “bee” and this is what we discovered:
Round Dance: used when food is close
to the hive. The bee moves in circles to tell others that nectar is nearby, but without giving an exact direction.
Waggle Dance: used when food is farther away. The bee shakes or “waggles” its body in a figure-eight pattern.
The angle of the dance shows the
direction relative to the sun.
The length of the waggle shows the
distance to the food source.
Illustration by: @Brannan McGill
THE STUDY
We studied the motion and movement of
the “bee” and this is what we discovered:
Round Dance: used when food is close
to the hive. The bee moves in circles to tell others that nectar is nearby, but without giving an exact direction.
Waggle Dance: used when food is farther away. The bee shakes or “waggles” its body in a figure-eight pattern.
The angle of the dance shows the direction relative to the sun.
The length of the waggle shows the distance to the food source.
Illustration by: @Brannan McGill
This study helped us clarify the design direction and concept, and we used it in the design execution.
This study helped us clarify the design direction and concept, and we used it in the design execution.
THE THINKING
The visual mark will consist of an
icon and a word combined.
The typeface conveys the brand’s seriousness through a balance of elegance and sophistication, while introducing a modern touch that keeps the identity contemporary and distinctive.
The icon should be minimal, memorable, and directly connected to the brand’s identity, creating a distinctive symbol that is simple yet meaningful.
THE THINKING
The visual mark will consist of an
icon and a word combined.
The typeface conveys the brand’s seriousness through a balance of elegance and sophistication, while introducing a modern touch that keeps the identity contemporary and distinctive.
The icon should be minimal, memorable, and directly connected to the brand’s identity, creating a distinctive symbol that is simple yet meaningful.
In the word “Pollen” the letter “e” is most related letter to the bee movement.
So we chose this letter to represent the bee movement.
In the word “Pollen” the letter “e” is most related letter to the bee movement.
So we chose this letter to represent the bee movement.
The icon repented both the hive and the movement to come an outcome combining both concepts and we came out with unique icon.
The icon repented both the hive and the movement to come an outcome combining both concepts and we came out with unique icon.
LABELS
LABELS
YELLOW LABEL:
The main colors of the brand will be
for Jabal al Sheikh pollen.
YELLOW LABEL:
The main colors of the brand will be for Jabal al Sheikh pollen.
BLACK LABEL:
The Black Label will be for Oak tree honey since its the darkest
BLACK LABEL:
The Black Label will be for Oak tree honey since its the darkest
ORANGE LABEL:
The Orange Label will be for Orange
tree pollen.
ORANGE LABEL:
The Orange Label will be for Orange tree pollen.
